A Day in the Life of… The Sales Team, the 2022 Update.

Who are you going to call? The Back Roads sales team!

Meet the friendly faces behind your calls and emails. Our 4-person sales team is responsible for customer service, social media, and maintaining and expanding placement of our granola in stores across the country. Let’s have a look!


At our desks, ensconced with plants and puppies, we receive phone calls from our customers, fill orders, and call our buyers at co-ops and natural food stores across the country to check up on their stock and product movement. We scour the internet for new stores who might be interested in stocking our products!

Sales Team Member, Tara, working at her desk with our co-founder’s dog, Gracie.

About 2-5 times a month, we hit the road to sample our products in stores, talking to customers and spreading the word about what we consider to be the best granola in the world.

Ramelle and our entire sales team are here to take your order, answer your questions.

 Meanwhile, Liv visits her stores in and around New York City, NJ and CT to make sure plenty of Back Roads granola is on the shelves and bulk bins.

Sales Team Member, Liv, with a Whole Foods bulk buyer.


We’ve taken to Instagram and Facebook to focus on spreading the word digitally, as many people are now choosing to shop from the safety of their home.






Josh sits at the hub of our sales office. 

Our large family-size bags have become very popular during the pandemic. As many stores across the country are slowly re-opening their bulk bins,  we’re proud that our family-size bags are filling the gaps!

We’ve worked hard to adapt to a changing landscape. While many companies are experiencing short supplies or out of stocks, Back Roads is still producing the finest quality granola and able to ship it direct to our customers. We’re proud of the fact that throughout these challenging times, we have never slowed production or stopped making sales calls. Thank you for your ongoing support!

Co-Founder and Head of Sales and Marketing, Virginia Vogel, working from home with her dog, Gracie.
Sales Team Member, Liv Vogel Eck, working from home with her daughters, Maia and Sophie.
Sales Team Member, Tara, working from home.