Company Culture

Family Owned, Family Throughout

Our mission is simple: Create the best granola on the planet and have a great time doing it. Seeing that mission through requires a team effort. Our exceptional team includes bakers, packagers. shippers, customer service/sales staff, bookkeepers, logistics experts, and human resources. Outside of our physical plant, suppliers and even our loyal UPS driver, help advance our mission.

Our Key Ingredients / Core Values

Quality — Each bag of our granola is made with the health of our customers in mind using certified organic, non-GMO Project Verified ingredients. We carefully choose suppliers that share our values.

Consistency — Our process for crafting the best granola possible is not by chance. We regularly collaborate as a team to pinpoint opportunities to enhance our process and efficiency.

Customer Service — We love to talk on the phone and consider customers friends. We’re here, in person, to answer your questions, take your orders, and solve any problem to your satisfaction.

Fun — We’re proud to have a work environment where everyone enjoys their work, feels happy and appreciated, and is 100% free to be themselves. We place great value in incorporating FUN into the workday.

How We Work / All For One & One For All

Back Roads is a family-owned business and we make it our business to treat everyone here like family. Showing our team that we appreciate them (individually and collectively) is baked into our company culture with care.

We keep an open mind towards adopting new company practices — like our Babies at Work policy that supports families. We understand the value of flexibility in the workplace, so when last-minute emergencies or sick days come up, we work together to handle the unexpected with expected courtesy and understanding.

Team building includes our weekly Pizza Friday gatherings that double as delicious team meetings. Quite unlike the stereotypical company congregation, these gatherings serve as an opportunity for us to come together regularly in an open and casual environment. Everyone has a voice here — whether we’re sharing our thoughts on the newest company policy or the age-old debate of “crust or no crust.”

In their own words – what defines the Back Roads company culture