Back Roads Granola Privacy Policy
Effective Date: June 11, 2025
1. Information We Collect
a. Personal Information
When you place an order, sign up for emails, or contact us, we may collect:
– Your name
– Email address
– Billing and shipping address
– Phone number
– Payment details (processed securely via Shopify)
b. Device Information
We automatically collect certain data about your device and browsing behavior, such as:
– IP address
– Browser type
– Time zone
– Cookies and pixel data
– Pages viewed, referring websites, and interactions
c. Marketing Preferences
If you subscribe to our newsletter or SMS alerts, we collect your contact preferences and engagement history.
2. How We Use Your Information
– Fulfill orders and provide customer service
– Process payments and send order confirmations
– Send marketing communications (if you’ve opted in)
– Improve our website, analytics, and product offerings
– Comply with legal and tax obligations
3. Sharing Your Information
We never sell your personal data. We may share your information with trusted third parties to operate our business, including:
– Shopify, our eCommerce platform
– Payment processors (e.g., Shopify Payments, PayPal)
– Marketing platforms (e.g., Klaviyo, Meta, Google Analytics)
– Shipping providers (e.g., USPS, UPS)
Our store is hosted on Shopify Inc. They provide the online e-commerce platform that allows us to sell our products. Your data is stored through Shopify’s data storage and infrastructure, under strict security controls.
Each of these providers has its own privacy practices and safeguards in place.
4. Behavioral Advertising
We may use your data to serve you personalized ads on platforms like Facebook, Instagram, or Google. You can opt out by adjusting your preferences:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://adssettings.google.com/
5. Email & SMS Marketing
If you opt in to receive updates from us, we may send emails about new products, sales, or events. You can unsubscribe at any time via the link in the email footer or by contacting us.
SMS marketing is provided with explicit opt-in and can be opted out by replying “STOP”.
6. Cookies
Our Site uses cookies to:
– Store session information
– Track cart and checkout progress
– Analyze website traffic
– Serve targeted advertisements
You can disable cookies in your browser settings, but some features may not function properly.
7. Data Retention
We retain order and customer information for our records unless and until you ask us to delete it.
We retain order data for at least 7 years as required by tax laws. Marketing preferences are stored until you unsubscribe or request deletion.
8. Your Rights
Depending on your location, you may have the right to:
– Access or correct your personal data
– Request deletion of your data
– Object to processing or withdraw consent
– Lodge a complaint with your data protection authority
To exercise these rights, contact us at:
info@backroadsgranola.com
9. GDPR (EU/EEA Users)
If you are located in the EU or EEA, we process your information in accordance with the General Data Protection Regulation (GDPR). Your data is stored and processed in the U.S. with appropriate safeguards.
10. CCPA (California Residents)
If you are a California resident, you have the right to:
– Know what personal information we collect and use
– Request deletion of your personal data
– Opt out of sale (we do not sell your data)
To make a CCPA request, please email info@backroadsgranola.com.
11. Security
We use secure encryption and industry best practices to protect your personal data. However, no system is 100% secure.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
13. Contact Us
Back Roads Food Co., LLC
74 Cotton Mill Hill, Unit A-110
Brattleboro, VT 05301
info@backroadsgranola.com
802.579.1135