IT ALL BEGAN WITH
A LOVE STORY…
On the back roads of Vermont
Peter's been making the original granola since the '70s, when he used this secret talent to woo his bride-to-be, Virginia. Decades later, in their Vermont B&B kitchen, they began baking it for guests—just for fun. By 2010, love, oats, and a few wild dreams turned into Back Roads Granola. It's still handmade, still heartfelt, and always meant to be shared.
With Love,
The Vogel Family
What’s Important
Our Values Drive the Business
Responsibility
(Ethical Sourcing, Always)
Every bag of Back Roads Granola starts with ethically sourced ingredients from trusted, sustainable farms. We're committed to responsible food production that supports people, the planet, and a better way to enjoy natural granola.
Kindness
(Good People & Good Culture)
Our Vermont granola is made by a close knit team that believes kindness matters. From our kitchen to your pantry, we lead with a heart—nurturing company culture that values people as much as the product.
Purity
(Crave-Worthy, Clean Ingredients)
We believe simple is delicious. That's why our granola is made with clean, Organic, non-GMO, Glyphosate Free ingredients – no fillers, no shortcuts. Just pure, wholesome flavor baked into every small-batch blend we proudly make in Vermont.
The Full Story
How We Came to Be
2010
We started making our granola
We first started making our granola as a homemade breakfast item for guests at our B&B, located on our farm on a back road in Vermont. Our guests started asking if they could buy some. The rest is history.
Watch the magic…
Where the warmth of homemade granola meets the precision of modern technology. Small conveyor belts carry the mixture from one station to the next, filling the air with an aroma of naturally sweet, toasty granola. It's a brilliant blend of small-batch spirit and big-batch efficiency—proof that even with automation, care and craft still come first.
during granola emergencies.
